new wave feminism
A quasi-academic look at Feminism, politics & race relations through the lens of a 20-something year old Nigerian American who was born & raised up in the (still) segregated south but has relocated to the "liberal" yet historic & traditional north.
This blog is my space for an interdisciplinary examination of race, gender, class, sexuality - all things intersectional & multi-dimensional.
Feminism the way I see it...
Tip The Blogger?
----------------------------------------------
If you like what you see, and want to support the blog & keep me writing, throw in whatever change you like in the online tip cup. Or send me an ask & tip me in your kind words!
Donations aren't required, but greatly appreciated
I refuse to obsess about my age, and I refuse to accept the idea that looking younger is better.
(via socio-logic)
An interesting (yet monochromatic) guide explaining the varying levels of sexual objectification in ads.
Sociological Images:
What is sexual objectification? If objectification is the process of representing or treating a person like an object (a non-thinking thing that can be used however one likes), then sexual objectification is the process of representing or treating a person like a sex object, one that serves another’s sexual pleasure.
How do we know sexual objectification when we see it? Building on the work of Nussbaum and Langton, I’ve devised the Sex Object Test (SOT) to measure the presence of sexual objectification in images. I proprose that sexual objectification is present if the answer to any of the following seven questions is “yes.”
Black Women In Advertising
Things I come across as I write this essay about how the media constructs/reflects hegemonic gender norms in terms of masculinity…
Killing Us Softly 4 (2010) - 1/2
[click here for link to the second half]
In this update of her pioneering Killing Us Softly series, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
Twitter Talks Back to Sexist Super Bowl Ads | Mother Jones
This is largely what confuses me about sexist advertising. When you want someone’s money why would you silence or ignore them?
Also read: Ten Lady Innovators Best Buy Could’ve Put in Its Super Bowl Ad
(via meganwest)
(via motherjones)
Pro-life activist Missy Reilly Smith describes her 2010 congressional campaign, which consisted entirely of running 30-second advertisements depicting aborted fetuses. If you live in Minneapolis-St. Paul, Cincinnati, St. Louis, Iowa, or New Hampshire, those ads could soon be coming to a television set near you. And as Tim Murphy reports, there’s nothing the FCC can do about it.
wow. the post just got more and more abhorrent as I kept reading…
Found this image courtesy of Clutch Magazine, with the following commentary:
While I nodded my head at each of items listed on the comic, I wondered if advertisers can ever effectively market things to African Americans, and specifically Black women, without falling back on tired stereotypes (uh, hello sassy Tide girl).
Although I understand the need to want to target specific demographics, when will companies realize that Black women shop, go to restaurants, and clean their homes just like everyone else?
What kind of advice would you give advertisers looking to market to Black women?
( Comic originally from Kiss My Black Ads)
what do you think?
1950’s advertising and folgers coffee…
Because the best way to sell coffee is to convince housewives that brewing that other stuff will make your husband not love you anymore….
I remember seeing this ad in a course. Soap that can get things so imperially white - that it can even scrub off that pesky dark skin…
Vintage advertising always puts in perspective the place the country was a few short decades ago…
So i go to college on a full scholarship because my school is great with meeting financial need. There was an army recruiter on my high school campus trying his hardest to convince me that my scholarship wasn’t really free and that I’d need to pay for college some way and I needed to join the army.
If my armed forces is staffed by people who were manipulated into believing that this was their only chance at having a future… thats not ok. The military doesn’t need to be the first option of talented, yet poor & disadvantaged POC - but it becomes that when we convince them that their only alternative is serving. Hey, its great to serve and make that decision on your own… but I just don’t like convincing someone to dedicate their lives to things through mis-representation…
#randomthoughtsatnight
(via revolutionaryminded)
I was gone throughout last week, and while I was out in the Adirondack mountains, my twitter timeline was blowing up with this controversy. While Nivea has since apolgized and pulled the ad, its still important so see how advertising and mass media has sunk to new lows…
Excerpt:
Nivea must have a serious lack of diversity on their marketing team, because there is no other explanation for why an ad like this got approved. The ad (see full image here) features a preppy, groomed black man holding the head of his former self, who’s sporting a beard, an afro, and a pissed-off expression. The words “Re-civilize Yourself” are scrawled across the image, with the smaller phrase “Look like you give a damn” on top. The message couldn’t be clearer: natural hair on a black man isn’t a style preference or a nod to afrocentrism—it’s straight-up uncivilized.
It occurred to us that there might be an entire campaign based around the tagline, “Re-civilize yourself.” No such luck. Although Nivea hasseveral other ads with the words “Look like you give a damn,” and onewhere a white guy is holding a long-haired mask, none of them mention anything about civilization. The fact is, the ad itself is still racist even if itis part of a larger campaign. A person flipping through a magazine won’t know the context. All they’ll think of is a vicious stereotype of black people that still endures, and all they’ll see is a black man trying to fit into a white world by shedding his former “uncivilized” self.
Gendered racism is all the rage apparently…
