It reminds me of the “bike to work” movement. That is also portrayed as white, but in my city more than half of the people on bike are not white. I was once talking to a white activist who was photographing “bike commuters” and had only pictures of white people with the occasional “black professional” I asked her why she didn’t photograph the delivery people, construction workers etc. … ie. the black and Hispanic and Asian people… and she mumbled something about trying to “improve the image of biking” then admitted that she didn’t really see them as part of the “green movement” since they “probably have no choice” –
I was so mad I wanted to quit working on the project she and I were collaborating on.
So, in the same way when people in a poor neighborhood grow food in their yards … it’s just being poor– but when white people do it they are saving the earth or something.
“improve the image of biking” by not photographing any Black, Latin@, or Asian people.
How more blatant coud she be? :/
my mom grows plants in her organic garden. 1) because she loves doing it and works on it all the time and even makes her own compost but also because 2) she wants to eat healthy, because everything on TV pushes that message on her and she literally cannot afford healthy food any other way. But I guess her & her and the work she does in her garden don’t deserve recognition because she’s not some 20-something hipster kid who just started growing plants in their windowsill because they bought a few books on healthy lifestyles and being eco-friendly.
nice management of the brand. when the eco-movement thrives off of marketing and selling “green” products, no one actually is interested in marketing to members of the lower-class who they assume will never buy their products - so why bother including them at all?