Back to top.
Um... I live in Georgia where this campaign is taking place. The Atlanta newspaper actually did an article a few weeks back about how Children's Healthcare of Atlanta isn't just shaming people but providing people (and not just high income people) who come to them with a team of doctors and nutritionists and exercise therapists to help them become healthier. People are only seeing one side of the campaign because that's what's plastered everywhere, but there's more to it than the posters.

Asked by Anonymous

But this still begs the question, doesn’t the campaign have responsibility over the imagery they mass produce and use to front their campaign. The purpose of advertising is to gain attention and get your message out there, and they chose that imagery to do so. They can offer additional services, but its still done through the guise of fat-shaming and villifying overweight people. They did this because it was the best way to gain attention for what they are doing, and it also fall in line with common national fatphobic ideology.

I bet a kid would rather someone work to put more affordable healthy food options in my hood than take a picture of someone who looks like me and put on top “this kid is fat and is probably going to have diabetes like his fat father” so I can hate myself.

My point is that these type of campaigns vilify being overweight without acknowledging the institutional factors relating poverty to the struggle to being “healthy.” They can offer help from doctors all they want, I still find the way they went about this as wrong. Its like, I guess its okay that they put these posters out because after they make you feel ashamed for being fat they offered to help you and your family? Idk, I’d rather see a campaign lobbying legislatures to actually make concrete efforts to address institutional forces - this just seems like they are treating the symptom and not the root cause.

But I will keep looking into the program to see how they follow through with their mission…

Idk, I don’t feel sympathy for a campaign for people only seeing one side of the campaign when they are the ones that chose the posters to begin with…

http://tmblr.co/ZxGVyxFStrOV
  1. newwavefeminism posted this